In collaboration with Lékué, this project focuses on revitalizing the company's graphic identity to align with its future goals and enhance customer engagement. The redesign initiative encompasses changes in colors, shapes, logo, and packaging methodologies to create a dynamic and customer-centric brand experience.
Key elements of the new identity include simplifying graphics and integrating augmented reality and 3D product models. These innovations allow users to visualize product functionality and receive instructional guidance through digital interfaces, promoting accessibility and interaction prior to purchase.
Through strategic rebranding efforts across social media, packaging, and physical spaces, we have successfully positioned Lékué as a distinctive and technologically advanced brand. This approach not only increases user engagement but also facilitates a deeper understanding and appreciation of their product offerings.
School
Elisava
Concept
2022