Sturca, an innovative initiative to promote sustainable tourism in the Canary Islands through the use of digital knittingtechnology. Sturca offers functional textile souvenirs that encourage tourists to collect waste during their visits. This solution addresses the problem of excessive litter generated by mass tourism, protecting local ecosystems and enhancing the tourist experience. The products, manufactured efficiently and sustainably, not only serve as practical tools but also foster environmental awareness among visitors. Through incentives and educational campaigns, Sturca aims to transform tourists into active conservation agents, contributing to more responsible and eco-friendly tourism. This project has the potential to be replicated in other tourist destinations, extending its positive impact on global sustainability.
School
Elisava
Concept
2024